5 next Metaverse-based technologies to watch out for in India.

Technology evolves at a rapid pace, and marketing is no exception. The metaverse's evolution is a relatively new development in the world of technology, but it will significantly impact the human experience as we know it.

While digital marketing has progressed significantly over the last few decades, the metaverse has perplexed many businesses and marketers. Metaverse is a vast network of persistent, real-time rendered 3D worlds and simulations. Simply put, the metaverse is a currently fictitious version of the internet that allows users to interact with online 3-D virtual environments. We can implement this through personal computers, virtual reality headsets, and augmented reality headsets.

Reliance Jio steps into metaverse: Reliance Jio is also investing heavily in augmented reality, mixed reality, and blockchain technology. With the launch of Jio Glass, Reliance Jio has entered the hybrid reality market." Jio Glass" includes a handy cable that you can connect to your phone and use to connect to the internet. It is on the cutting edge of technology and offers the best-mixed reality service in the industry.

Alt Balaji and MX player launch Metaverse ‘Lock Upp’ reality show: ALTBalaji, in collaboration with MX Player, has announced the launch of 'Lock Upp Badass Jail, Atyaachari Khel,' a captive reality show hosted by Kangana Ranaut. ALTBalaji also plans to launch a Metaverse game in conjunction with the show so that viewers can have a more engaging experience and enjoy the show more thoroughly. MX Player and ALTBalaji will live stream the show 24 hours a day, seven days a week on their respective platforms, allowing viewers to interact directly with the contestants.

Nike partnered with Roblox on a metaverse play: Roblox is a gaming platform that also happens to be a type of Metaverse. Creators can make money by creating virtual worlds in Roblox and allowing others to play in them. Players can buy and sell items as well as interact with other players. Nike, Hyundai, and Forever 21 are just a few of the brands that have their own virtual worlds here. Marketing is also expected to change as a result of the metaverse.

Zepeto is setting up the Metaverse for your unique virtual avatar: Zepeto has been dubbed the largest Metaverse platform in Asia. It was only three years old when it was launched and now has nearly 250 million users. On Zepeto, you can create your own avatar, which can be based on how you look in real life or how you want to appear. Your avatar can interact with other players who are real-life avatars.

Minecraft Metaverse: Microsoft's solution Minecraft is a type of Metaverse as well. Gamers can build virtual worlds from the ground up, invite other players to join them, and more. The world is your oyster when it comes to digital marketing. With the advancement of technology, we now have an almost limitless number of tools to choose from to create a successful digital marketing strategy.

At Yellophant Digital, we have always believed in being two steps forward and we’ll continue to go one-up on these trends in the upcoming year. If you or your brand is looking for an agency that can deliver on the aforementioned tools and more, we’re ready to roll with you.


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