A Beginners Guide to Search Engine Optimization

If your brand is relatively new to the world of digital marketing, many people might have thrown the term SEO on you. No doubt there are so many people Googling the term SEO each and every month or probably everyday. But what exactly is this SEO? What does it mean? Why does your brand need SEO to enter into the digital or the web content world? 

We Yellophant Digital, a digital marketing consultant in Mumbai, in today’s blog post will give you the beginners guide to Search Engine Optimization (SEO).

Surveys claim that there are around 4.4 million web blogs which are posted everyday on the internet, which might make your brand a bit tough to stand out in the digital web platform. On an average day, there are about 2 million searches on just Google. Therefore, your brand’s website being shown up on the high ranking can be a sky-rocket factor for your business. To get your website on the top rankings you have to strengthen your SEO game. Let’s start with the basics

What is SEO?

Search Engine Optimization refers to the process of improving the quality and quantity of website traffic to your website in various search engines. In simpler words, SEO basically optimizes your online content in such a way that a particular search engine shows it as a top result when an individual searches a particular keyword. For eg: if someone searches ‘SEO services company in Mumbai’ and you own a particular blog post revolving around the same topic, then you want Google to show it as a top result to anyone who searches for it.  

Why is SEO important?

SEO is infused with various types of elements, and being aware of the fact that how they work and what exactly they are is the key to understanding the importance of it. Below, we have listed some of the reason why SEO is important to your brand’s website:

Web Trafficking 

One of the goals of SEO is to increase web traffic, and this can only happen if your visibility and rankings increases. SEO practices will definitely help your brand’s website rank among the top 5 positions.


Authority simply means that your brand’s business is high quality, trustworthy, relevant and has something to provide to the users. This concept might be new in SEO, but the more authority your website has, the more ranking and trusts it will get. 


The ultimate goal of SEO is to help you achieve all of your brand’s business goals. It enables you to make better relationships with your consumers, improves the user experience, and drives more people to your website which indirectly means more sales and only growth of your business. 

We Yellophant Digital, a branding agency in Mumbai, not only help our clients with creative services but also with a wide range of SEO and other digital marketing services. We provide overall growth to your brand by our dynamic creative solutions and data



More than any process or tool.