Difference Between Marketing and Brand Management

Difference Between Marketing and Brand Management

Marketing and brand management are now two integrated elements of a business that are promoted interchangeably, although each has a purpose and serves to carry out distinct objectives in a business firm. Marketing is the selling of products and making sales, while brand management refers to the identity of brands that have remained consistent over time. With newly emerging companies, the need to grow also translates to the need to collaborate with a good creative advertising agency in Mumbai or even a creative branding agency.

Marketing includes everything from market research and digital advertising to campaigns on social media and SEO. Essentially, its major objective is to make the audience aware of the products or services and get them moving toward a purchase.

Common marketing tactics include:

• Advertising campaign: Utilization of advertisements on traditional and digital platforms for the promotion of a product.

• Social media marketing: Creating conversation or a buzz among users about a product or service across social media for relationship-building and sales acceleration

• Content marketing: Developing relevant, valuable, and consistent content aimed at acquiring and retaining customers.

In simple terms, marketing is the process of promoting what a business sells and getting customers to buy.

What's Brand Management?

Brand management, however, guides how customers could view a brand. It involves creating an identity that gets the eyes of the target audience and its inseparable need to build loyalty. All of this, from logo design to message, customer experience, and brand reputation management, must be included.

Online brand management is the need of the hour in today's digital world. Customers are in direct contact with web-based interactions, reviews, and social media sites; therefore, you must ensure a clean and valuable digital footprint. Companies usually hire the services of a brand management consultant so as to have a consistent and trustworthy brand image on all their media channels.

Key Differences

• Focus: Marketing is interested in short-term sales, while product and brand management is interested in long-term brand value.

• Method: Marketing is adaptable and adjusts itself as market conditions change. Brand management means being trustworthy so that the customer can rely on the brand.

• Objective: Marketing is always seeking to increase conversions whereas brand management seeks loyalty and emotional bonds with the customer.

Conclusion

Even though marketing and brand management are different, they both play very important roles in which the brand grows. A creative branding agency such as Yellophant Digital is an established company that provides services combining marketing and brand management. They offer product promotional services to businesses, as well as brand reputation management, and are among the best online reputation management companies. Their expertise ensures that the identity of a brand is impactful while executing marketing efforts to perfection.