Tips to avoid email marketing mails to get into spam

Spam is defined as unsolicited mass emails that are irrelevant and undesirable to the subscriber. Email spam or junk mail is not only bothersome, but it may have a significant influence on your email deliverability. Typically, spam emails may contain advertising and might encourage inappropriate websites. Spam traps are addresses used by ISPs and blacklist operators to detect senders who do not adhere to industry best practices and rules.

An email spam filter is a program that detects unsolicited and undesired emails and prevents them from reaching a user's mailbox. These filters consider the email's content, size, links, sender's email reputation, and a variety of other characteristics before deciding whether it should be sent to the spam folder or shown in the primary part. However, because these filters are also programs, they may occasionally be harsh and designate legitimate, non-spammy communications as spam. In such instances, you must hire an email marketing consultant and understand how to bypass spam filters and reach the users' inboxes.

Here are some tips to assist you achieve just that.

1. Implement a double opt-in method.

In a double opt-in strategy, consumers receive a confirmation email as soon as they subscribe to your email list. Users need to validate their membership. They have agreed to receive communications from you after receiving this confirmation email. The double opt-in procedure may appear to be a lengthier route to a subscription, however, it aids in the acquisition of high-quality leads for your email list. If a consumer verifies their subscription with your brand twice, they’re less likely to mark your emails as spam.

2. Avoid shortening links in your emails.

While you should strive to avoid including links in your emails, this is not always practicable. So, if you continue to include links in your email body, be sure to provide the whole route. Instead of using a shortened link, enter the full URL. Make sure you don't include any links that lead to an unauthorized or spammy website. Any top e-commerce email marketing agency would recommend including a full link in your email body to help boost email deliverability.

3. Comply With Anti-spam Laws

Adhering to anti-spam rules is a well-known solution for avoiding spam filters. Top email marketing service providers ensure that they adhere to these rules. Several countries throughout the world have anti-spam laws, such as GDPR and CAN-SPAM, that restrict the content of emails and allow recipients the ability to stop you from contacting them. These regulations also penalize any violations, ensuring that users do not get unwelcome emails from spammers. If you don't want to face a penalty, follow these regulations to bypass email spam filters and get into consumers' inboxes.

4. Avoid Emailing Inactive Contacts.

Sending emails to inactive contacts might reduce your click rates, which is a bad indicator of your email deliverability. So, if you want to avoid email spam filters, avoid contacts who do not engage with your emails and unsubscribe them from your email list. If you are a b2b email marketing agency, you can remove inactive contacts from your email list but do not completely erase them. You may use these contacts for retargeting advertising on Facebook or Google Adwords.

5. Check the HTML of your emails.

Irrelevant or broken tags might impair email delivery. Copying material from other platforms, such as MS Word or PowerPoint, might result in additional tags in your message.

We at Yellophant Digital, an email marketing company in Mumbai, recommend spending your time placing your HTML tags appropriately. If you are not a skilled email designer, you may hire us as we provide the best email marketing service for small businesses and large enterprises, based on their requirements.