The Marketing Games, 2022

It’s evident that marketing has been redefined in the last 2 years. The pandemic has challenged critical truths about marketing and has given us a new set of priorities and key focus areas to move forward with. So how exactly will marketing change for the better in 2022?

Before we delve into that, we must first identify the change in dynamics when it comes to consumer behaviour. In a nutshell, the way marketers look at consumers, their behaviour, their likes and dislikes have changed drastically. Before, marketers were looking to know their customers. Now, they are trying to understand more about the consumer segment. Brands were in a constant state of battle with other competitors but now, brands are competing with the last best experience their customers had. Courting customers in 2022 will be just like online dating, as they will expect brands to know exactly what they want.

Coming back to the question at hand. How exactly will marketing change in 2022? In both a B2C and B2B context, consumers today expect that any experience will be frictionless, anticipatory, relevant, and connected. In other words, they are concerned only with getting what they want, when they want it. That means brands will have to deliver personalized content to an extent they have never done before. They must shift from just creating great products to creating great values.

Here are the 5 tools that will reign supreme in 2022

1. AI-Powered Optimization:

Artificial intelligence is the technology behind many services, including content creation, chatbots and search engines, which has particularly ramped up since the start of 2020. How brands integrate AI into their marketing strategy will be key in 2022.

2. Conversational Marketing:

Unlike traditional strategies, this form of marketing is now available across multiple channels, allowing brands to meet customers on their terms. With the inclusion of chatbots, the reality of modern marketing becomes clear: it’s more conversational than ever.

3. Interactive Content:

Be it quizzes, polls, augmented reality ads or 360-degree videos, in 2022, we’re destined to see a shift from traditional text-based content toward dynamic, engaging content that offers users an immersive and interactive experience.

4. 5G Technology:

In a world gone mad for mobile, arguably one of the most significant digital marketing trends of 2022 is the dawn of 5G technology. The update marks the dawn of a new era in digital communications, and its impact will be felt across virtually every industry.

5. Metaverse:

The arrival of 5G, artificial intelligence (AI), and edge cloud processing will soon make it easier to deliver more seamless, enjoyable, and cost-effective VR experiences across a variety of connected devices. Just like the internet in the 2000s, industry experts are predicting the metaverse will become a necessity for all brands.

Brands will have to quickly adapt to the new marketing demands from a consumer as well as business POV. The upcoming few years will either make or break a brand. If it was survival of the fittest before, it’ll be survival of the most adaptable now.

At Yellophant Digital, we have always believed in being 2 steps forward and we’ll continue to go one-up on these trends in the upcoming year. If you or your brand is looking for an agency that can deliver on the aforementioned tools and more, we’re ready to roll with you.


More than any process or tool.